Secrets of Naming: Methodology and Creativity
How to generate a mood board
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: How to generate a mood board
Overview
“I will show you some resources to create a mood board that helps you explain your idea visually, dividing into different resources such as typography, illustrations and icons. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: How to generate a mood board, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“How to generate a mood board In the previous lesson we saw ways to present and I showed you different ways to tell this story. Once the proposal has been selected, in this lesson I will tell you how can we start to devise the graphic universe in which this name will live. Now is the time to start thinking about how this name could be seen. I will only give you advice, tips and we will put together a graphic mood board so that later this information can be transmitted whoever develops the identity. So let's see. Now I want to tell you how to put together a graphic mood board. We have already...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
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- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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