Secrets of Naming: Methodology and Creativity
Influences
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Influences
Overview
“Here I will tell you about what makes me interesting, the things that have inspired me to create and that, as a studio, inspire us.”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Influences, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Influences In this lesson, I want to tell you about my influences and also what helped us create the studio we have today. We will see some of the most important things and that inspire us every day. The first influence is Charlie Broker. Maybe you know him because he created the "Black Mirror" series. The first time I saw this series I had no context or idea of anything I only saw it because it was recommended to me. How he tells the stories, the premises, how it shows you the characters and the twists that he gives to the stories, that you most likely already know or imagine what will hap...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
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- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
