Secrets of Naming: Methodology and Creativity
Layers exercise
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Layers exercise
Overview
“Now I want to share with you an infallible method to create stories, it will help you to know the various layers of thought and how they work to reach much deeper solutions. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Layers exercise, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Layers exercise In this lesson I will teach you the second method to be able to generate interesting concepts or stories, and I really like the layering exercise. This exercise works as follows. Like ogres and onions, ideas work through layers, and the deeper we go, the stories and ideas we find are more likely are different from those that already exist. But let's look at the exercise. Here I have four circles. Each of these circles represents one of the layers. Always the first layer will represent the product. In this case they are flowers. What we will do is, under this circle, put ever...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
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- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
