Secrets of Naming: Methodology and Creativity
Name vs. Mark
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Name vs. Mark
Overview
“I will tell you about the main problem when creating a name and also selecting it: understanding the difference between the concept of a brand and the concept of a name. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Name vs. Mark, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Name vs. Mark In this lesson I will show you the difference between name and brand. Because it is important that before we start a naming process know where we stand, know what the difference is, what is the importance and what is each element for. What is a trademark? The first thing is to understand what a brand is. There are many definitions, there are many authors, there are many ways, but for the purposes of this course we will take this definition. A brand is a set of elements that give us meaning. It is a set of elements that give meaning to something. This can be a company, a produc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
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- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
