Secrets of Naming: Methodology and Creativity

Secrets of Naming: Methodology and Creativity

“We have reached the end of the course and I thank you very much for accompanying me on this adventure. I hope that my methodology for creating effective and meaningful names will be useful to you from now on. Before saying goodbye I would like to make a small recap of what I hope to see in your final project. Remember to work on different examples than the one I propose in the course, in this way, we will enrich each other with diverse ideas and the creativity of this international community. First find the why? real of your project, it is important that you can do this exercise together with the why? In this way you can find the main reason why you want this brand to exist and it is the starting point to create a story aligned to that reason for existing.

Fill in the brief with all the key information so that you always have at hand everything you need to know about the project, the users and the competition, pay extra attention to the references of both brands and names because that is the criterion with which you will have to work throughout the development of the entire project. Investigate on different platforms all the key information about your user, what he likes, what entertains him and especially what other brands he consumes. Research your competition, what their history is, what their strengths and weaknesses are, and even research the substitute products that you think your users could buy. Choose from the research the most important points that speak of how the user relates to your product and that will be the insight to use. Join the what? to why? that you developed in the previous lessons with the insight you chose to create an interesting story and that is the starting point to be able to find the themes and the words that will serve as possible names for our brand. Write at least 5 options for names, using the different writing techniques, always try to ensure that the names are as varied as the same techniques, in this way you will achieve that the options reflect different paths and brand styles so that you can decide which one. makes more sense to you. Legally and commercially validated that the selected proposals are viable. Consider approaching professionals in industrial property issues to make sure you have correctly done the validation. Finally, creates the final presentation with the history, the users and the selected domains . Showcase the final option in an entertaining way that makes listeners want to know more about the history and future brand you are creating. And that's all for my part, I'll be in the forum answering your questions and commenting on your progress. If I don't answer instantly, bear with me, he's probably busy discovering new names. I also invite you to get involved with what your colleagues publish that the conversation feeds creativity, remember one of the fundamentals of Secret Name: "Do not compete, do compete". See you soon! ”

Partial transcription of the video

“Final project We have reached the end. Thank you very much for accompanying me throughout this process. I hope I have guided, advised and given you all the tips that I have so that you enjoy this beautiful profession that is to create names. Now it's your turn to apply all this, but remember, this is a process must grow, has a life of its own, you must go discovering what serves you best, what do you like the most and learn from each of the projects you do. Practice this every day in everything you do, because a good naming creator is not made overnight, it is a constant process. You need t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Secrets of Naming: Methodology and Creativity

• Level: Beginner
• 99% positive reviews (158)
• 2829 students
• 4 units
• 14 lessons (1h 52m)
• 4 downloads

• Category

  Design, Marketing & Business

• Areas

  Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming