Secrets of Naming: Methodology and Creativity

Brief or project vision

A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer

Naming Specialist and Marketer . Mérida, Mexico.
Joined January 2017
99% positive reviews (156)
2,795 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: Brief or project vision

Overview

“In this lesson I will talk about the importance of a brief. I will teach you some key questions to build it, how to fill it in properly and how to decipher the most valuable information in the entire document, in this way you will have clear the key points for development. ”

In this video lesson Carlos Cornejo · Secretname addresses the topic: Brief or project vision, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.

Partial transcription of the video

“Brief or project vision In the previous lesson we defined why and we talk about the importance of starting from that why, of the main reason why we do this project, to be able to create a name that helps us grow. In this lesson, we will see the brief and I will teach you the main questions, some tips and some data that we need to receive from the owner of the brand, or of this future brand, in order to create the perfect name. Here I have the brief book. The brief book will help us to respond the main questions. There are some questions that are basic, for example, let's see ... "How would ...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Secrets of Naming: Methodology and Creativity

  • Level: Beginner
  • 99% positive reviews (156)
  • 2795 students
  • 4 units
  • 14 lessons (1h 52m)
  • 4 downloads
  • Category

    Design, Marketing & Business
  • Areas

    Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming

Carlos Cornejo · Secretname

Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname

Teacher Plus
Naming Specialist and Marketer

Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.

Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.

Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.


  • 99% positive reviews (156)
  • 2,795 students
  • 14 lessons (1h 52m)
  • 12 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Secrets of Naming: Methodology and Creativity. Design, Marketing, and Business course by Carlos Cornejo · Secretname

Secrets of Naming: Methodology and Creativity

A course by Carlos Cornejo · Secretname
Naming Specialist and Marketer . Mérida, Mexico.
Joined January 2017
  • 99% positive reviews (156)
  • 2,795 students