Secrets of Naming: Methodology and Creativity
Brief or project vision
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Brief or project vision
Overview
“In this lesson I will talk about the importance of a brief. I will teach you some key questions to build it, how to fill it in properly and how to decipher the most valuable information in the entire document, in this way you will have clear the key points for development. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Brief or project vision, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Brief or project vision In the previous lesson we defined why and we talk about the importance of starting from that why, of the main reason why we do this project, to be able to create a name that helps us grow. In this lesson, we will see the brief and I will teach you the main questions, some tips and some data that we need to receive from the owner of the brand, or of this future brand, in order to create the perfect name. Here I have the brief book. The brief book will help us to respond the main questions. There are some questions that are basic, for example, let's see ... "How would ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
- 99% positive reviews (156)
- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
