Secrets of Naming: Methodology and Creativity
Commercial validation and user selection
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Commercial validation and user selection
Overview
“Here you will see how to do accurate and uncomplicated searches to avoid brand conflicts at a commercial level. I will also tell you about the platforms I use to verify the availability of web domains and users for the different social networks. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Commercial validation and user selection, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Commercial validation and user selection In the previous lesson, I showed you ways to validate it legally. Now we will see the validation in commercial and digital terms. I will show you some tips, some tips and some ways to be able to validate these proposals in commercial terms. Join me to see this. Now i will show you how to do a commercial validation, mainly using digital tools, because in the end always our brand will live on social networks, on digital platforms, will live on the internet and make a validation of this style helps us know if this is available or not. I also want to sho...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
- 99% positive reviews (156)
- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
