Secrets of Naming: Methodology and Creativity
Investigation
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Investigation
Overview
“I will show you different places where you can obtain information, I will give you tips to collect it and you will understand what is the most important thing to recognize in any source of information. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Investigation, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Investigation Before we saw how to fill out the brief. We saw how to make a naming mood board. This will serve you for the next step. In this lesson, we will look at some tools and some places where I do this research, that will help me to collect data from users of the competition and everything that is done around the same area to which we will dedicate this project. I have a card holder here. Here I have some of the places where I do my research most commonly. They are varied and I want us to review them. and I want to tell you a little about what I do every day. For example, Behance. Be...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
- 99% positive reviews (156)
- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
