Secrets of Naming: Methodology and Creativity
Presentation
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Presentation
Overview
“In this lesson I will tell you about my story and how I became a naming creator. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Presentation, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Presentation Welcome, my name is Carlos Cornejo and I am the co-founder of the first naming studio in Mexico, Secretname. We dedicate ourselves every day to creating names, how to understand how we relate to words, with the phrases, with the names and how we use them every day. I am a marketer, but I am convinced that creating names is why I came into the world. The first naming I did was at the age of five. I have been developing brands for about eight years and working specifically with names. So I decided to create my own job, being the first "Naming Creator" in Mexico, because I realize...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
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- 2,796 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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