Secrets of Naming: Methodology and Creativity
Let's start with a why?
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Let's start with a why?
Overview
“I invite you to discover the what and why of the project. What you define will be the spine and will help you know what and how you want to convey it. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Let's start with a why?, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Let's start with a why? In this lesson we will see the exercise that I like the most about this process, which is to find a why. In the studio we always think that the reason for the project to exist is the most important thing, so let's look at this exercise. This is an exercise to find the real reason why we are starting this project. Many times we already believe we have a definite reason, but sometimes that why is not the real one, but there are still issues behind that have to do with a personal situation, and that is the main motivation. It is very important that you find your motivat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
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- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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