Secrets of Naming: Methodology and Creativity
Presentation
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Presentation
Overview
“I will give you some tips to create an entertaining presentation that focuses on getting people to identify your concept, fall in love with your story and choose a winning name.”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Presentation, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Present your proposal In the previous lesson I showed you the ways to validate the proposals we have. In this lesson we come to the part that I enjoy the most, to be able to capture what we have done up to this moment. I will teach you tips and resources that you can use to create a presentation that will dazzle everyone. Join me to see it. Now I'll show you the way to present a name and how we do it in the studio. Obviously there are many ways to do it. This is the one we like the most. It's what makes me most interesting, and I want to give you tips so that you can create your own present...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
- 99% positive reviews (156)
- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
