Secrets of Naming: Methodology and Creativity
Creative concepts
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Creative concepts
Overview
“In this lesson, you will transform insights into creative concepts through a fusion of what? and why? Thus, generating an interesting story that helps you write functional names. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Creative concepts, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Creative concepts In this lesson, I will show you a way to generate a concept and to generate this story that will help us create the name. In this format it is simply adding everything we saw throughout the previous lessons. Let's see it. For example, the first thing is to define "what". We already know, we had it from the start, which is a flower shop. Now, the next question: "why a flower shop?" Because flowers make me feel good. This we had in previous lessons, and just empty it now into this document. Let's go to the last point: what is 'insight'? ", we already had it from the previous...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
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- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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