Secrets of Naming: Methodology and Creativity
Writing techniques
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Writing techniques
Overview
“I'll show you some naming techniques that you can use and show you how each one works so that you have different options for both names and concepts. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Writing techniques, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Writing techniques In the previous lesson I showed you how to make stories from the exercise of the layers. In the previous lesson I showed you how to generate stories from other techniques. From there we select one of those stories. I liked the one with the layering exercise better. but you can select and create as many as you need. Now is the time to write, It is time to write and create, now yes, the name proposals for the project. If you have noticed, so far we have not written not even something like a name, because it is very important to understand where it comes from, what do we nee...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
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- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
