Secrets of Naming: Methodology and Creativity
Legal validation
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Joined January 2017
About the video: Legal validation
Overview
“I will show you what you must take into account to make a correct legal review of the name proposals, I will give you tips and I will share a case study to study it closely. ”
In this video lesson Carlos Cornejo · Secretname addresses the topic: Legal validation, which is part of the Domestika online course: Secrets of Naming: Methodology and Creativity. Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose.
Partial transcription of the video
“Legal validation Previously we saw how to generate the reason for the project. We saw techniques to be able to create the story. We also write the final proposals. Here I will show you the platforms we use in the study to legally validate the proposals. These platforms are Mexican, But if you are in another country, don't worry. The bases are the same and it will help you to know or get closer to this topic, but go to the industrial property office of your country to find out specifically what platforms you can use. Let's see them. Now we will look at the issue of legal validation. Let us r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Secrets of Naming: Methodology and Creativity
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Design Management, Graphic Design, Naming
Carlos Cornejo · Secretname
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
- 99% positive reviews (156)
- 2,795 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
