Secrets of Naming: Methodology and Creativity

A course by Carlos Cornejo · Secretname
Naming Specialist and Marketer . Mérida, Mexico.
Joined January 2017
, Naming Specialist and Marketer

Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose

  • Spanish with subtitles in English
  • 100% Positive reviews (14)
  • 378 students

Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose


Spanish with subtitles in English
  • 100% Positive reviews (14)
  • 378 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 14 lessons (1h 52m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Want to create a truly effective name that represents your brand values? Carlos Cornejo gives you the keys to the creative process used at his naming studio Secretname. They are active in 10 countries to date, with 300 projects already completed for a wide range of clients. They are also winners of a Laus Award and now have over 800 students.

In this course, learn to create names that fulfill a conceptual and strategic brief using the Secretname methodology. With Carlos as your guide, find the ideal insight to work from, capable of blossoming into a winning concept. Using the creation and writing techniques taught throughout the course, you now have the tools to come up with a name that truly expresses your brand values.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. First steps
  • U3
    U3. Conceptualization
  • U4
    U4. Validation and visual presentation
  • FP
    FP Final Project
View details

Start by hearing a little about Carlos Cornejo and his career so far. He talks about how he became a naming specialist, his biggest influences, and also gives a brief overview of the course content.

Explore the difference between a name and a brand before taking a look at a brief and beginning to envisage your project. Then collect information until you have enough to get started.

Now move on to the conceptualization phase by handpicking the appropriate insights and looking at how to transform them into concepts. Carlos shows you creation and writing techniques for letting your imagination take the reins.

Next, learn to turn your words into naming proposals and discover how to obtain the legal rights as well as how to avoid brand conflicts at a commercial level. Lastly, check the availability of the web domain and social media handles.

Wrap up the course with some final tips for your pitch to make sure your audience identifies with the concept and falls in love with storytelling!

What is this course's project?

Put together a professional pitch with a proposal for a company name.

Who is it for?

This course is for entrepreneurs, designers, publishers, communicators, and anyone who needs to create a name or simply wants to learn how.

What you need

No previous experience is needed to take this course, just a computer with access to the internet, your favorite notebook, and a couple of pens.


Reviews

378 Students
14 Reviews
100% Positive ratings

Carlos Cornejo · Secretname

TeacherPro
Naming Specialist and Marketer

Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.

Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.

Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    First steps

    • Name vs. Mark
    • Let's start with a why?
    • Brief or project vision
    • Investigation
  • U3

    Conceptualization

    • Insight
    • Creative concepts
    • Layers exercise
    • Writing techniques
  • U4

    Validation and visual presentation

    • Legal validation
    • Commercial validation and user selection
    • Presentation
    • How to generate a mood board
  • FP

    Final Project

    • Secrets of Naming: Methodology and Creativity

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course
    New

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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Secrets of Naming: Methodology and Creativity. A Design, Marketing, and Business course by Carlos Cornejo · Secretname

Secrets of Naming: Methodology and Creativity

A course by Carlos Cornejo · Secretname
Naming Specialist and Marketer . Mérida, Mexico.
Joined January 2017
  • 100% Positive reviews (14)
  • 378 students