Secrets of Naming: Methodology and Creativity

A course by Carlos Cornejo · Secretname
Naming Specialist and Marketer . Mérida, Mexico.
Joined January 2017
, Naming Specialist and Marketer

Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose

  • Spanish with subtitles in English
  • 98% positive reviews (95)
  • 1417 students

Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose



Spanish with subtitles in English
  • 98% positive reviews (95)
  • 1417 students
  • 14 lessons (1h 52m)
  • 12 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Want to create a truly effective name that represents your brand values? Carlos Cornejo gives you the keys to the creative process used at his naming studio Secretname. They are active in 10 countries to date, with 300 projects already completed for a wide range of clients. They are also winners of a Laus Award and now have over 800 students.

In this course, learn to create names that fulfill a conceptual and strategic brief using the Secretname methodology. With Carlos as your guide, find the ideal insight to work from, capable of blossoming into a winning concept. Using the creation and writing techniques taught throughout the course, you now have the tools to come up with a name that truly expresses your brand values.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. First steps
  • U3
    U3. Conceptualization
  • U4
    U4. Validation and visual presentation
  • FP
    FP Final project
View details

Start by hearing a little about Carlos Cornejo and his career so far. He talks about how he became a naming specialist, his biggest influences, and also gives a brief overview of the course content.

Explore the difference between a name and a brand before taking a look at a brief and beginning to envisage your project. Then collect information until you have enough to get started.

Now move on to the conceptualization phase by handpicking the appropriate insights and looking at how to transform them into concepts. Carlos shows you creation and writing techniques for letting your imagination take the reins.

Next, learn to turn your words into naming proposals and discover how to obtain the legal rights as well as how to avoid brand conflicts at a commercial level. Lastly, check the availability of the web domain and social media handles.

Wrap up the course with some final tips for your pitch to make sure your audience identifies with the concept and falls in love with storytelling!

What is this course's project?

Put together a professional pitch with a proposal for a company name.

Projects by course students

Who is this online course for?

This course is for entrepreneurs, designers, publishers, communicators, and anyone who needs to create a name or simply wants to learn how.

Requirements and materials

No previous experience is needed to take this course, just a computer with access to the internet, your favorite notebook, and a couple of pens.


Reviews

1417 Students
95 Reviews
98% Positive ratings
  • More reviews

Carlos Cornejo · Secretname

Teacher Plus
Naming Specialist and Marketer

Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.

Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.

Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    First steps

    • Name vs. Mark
    • Let's start with a why?
    • Brief or project vision
    • Investigation
  • U3

    Conceptualization

    • Insight
    • Creative concepts
    • Layers exercise
    • Writing techniques
  • U4

    Validation and visual presentation

    • Legal validation
    • Commercial validation and user selection
    • Presentation
    • How to generate a mood board
  • FP

    Final project

    • Secrets of Naming: Methodology and Creativity

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Secrets of Naming: Methodology and Creativity. Design, Marketing, and Business course by Carlos Cornejo · Secretname

Secrets of Naming: Methodology and Creativity

A course by Carlos Cornejo · Secretname
Naming Specialist and Marketer . Mérida, Mexico.
Joined January 2017
  • 98% positive reviews (95)
  • 1417 students