Brand Identity Design: Expressing Visual Meaning
Decorative Elements: Patterns and Textures
A course by Mumfolk Studio , Graphic Design Studio
About the video: Decorative Elements: Patterns and Textures
Overview
“It’s time to get playful! You’ll learn how to extend your brand’s visual identity with pattern and decorative elements. I share the process of how I created a supporting pattern with a textured feel to bring energy to The Little Sunshine’s overall brand identity.”
In this video lesson Mumfolk Studio addresses the topic: Decorative Elements: Patterns and Textures, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“In this lesson, I'll be showing you how to extend your brand's world further through pattern and decorative elements. I'll show you how I created a supporting pattern with a textured feel to add a playful element to and Little Sunshine Store's overall branding. Decorative elements are great for social media, brand stationery. Banners for websites, et cetera. Let me show you. Okay, so now it's time to create the decorative style for the little sunshine store. And I've started off by pulling some references from the mood boards that I can use as inspiration to try out some different ideas. So...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
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