Brand Identity Design: Expressing Visual Meaning
Defining Your Brand
A course by Mumfolk Studio , Graphic Design Studio
About the video: Defining Your Brand
Overview
“Now we will be researching and defining your brand foundations. As a brand designer, you need to be curious and investigate, get to know as much as you can about the brand you’re designing. This is important so that you can understand what makes them unique and how you can create a visual world that their audience will feel compelled to be a part of.”
In this video lesson Mumfolk Studio addresses the topic: Defining Your Brand, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“Defining Your Brand In this lesson, we'll research and define your brand foundations. As a brand designer, be curious and investigate, get to know as much as you can about the brand you'll design. This is important so you can understand what makes the brand unique and can create a visual world that the audience will feel compelled to be part of. I'll show you my process for how I created the visual identity for the Little Sunshine Store. Lisa, the founder contacted me to create a unique identity for her brand, to bring her sunny day clothing to life. The first step in every visual identity ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
-
Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
- 99% positive reviews (186)
- 4,547 students
- 18 lessons (3h 29m)
- 22 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
