Brand Identity Design: Expressing Visual Meaning
Typographic Style and Postcard Design
A course by Mumfolk Studio , Graphic Design Studio
About the video: Typographic Style and Postcard Design
Overview
“In this lesson you’ll learn how to choose the right fonts and develop a typographic style to suit your brand’s personality. We’ll then bring this style to life within a postcard design which can be used for marketing your brand.”
In this video lesson Mumfolk Studio addresses the topic: Typographic Style and Postcard Design, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“In this lesson, I'll show you how to choose the right fonts for your brand, and create a typographic style. We can then use this style to create brand assets, such as postcards, brand stationery and packaging. The fonts that you choose can have a huge impact on the way that your brand communicates Just like our brand, different fonts have different personalities. So it's important that we choose the right fonts that complement the overall vibe and the values that you represent. To ensure that our brand style stays cohesive and consistent, We'll be setting some typographic rules for headers,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
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