Brand Identity Design: Expressing Visual Meaning
Designing a Secondary Logo
A course by Mumfolk Studio , Graphic Design Studio
About the video: Designing a Secondary Logo
Overview
“In this lesson, you’ll learn how to create a secondary logo to complement your primary logo design. This will give your visual identity flexibility, allowing you to add your brand mark to places where your primary logo is difficult to fit. You’ll also learn what makes a good secondary logo and the elements you need to consider in the design process.”
In this video lesson Mumfolk Studio addresses the topic: Designing a Secondary Logo, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“In this lesson, you'll learn how to create a secondary logo mark that complements your primary logo. This will help to give your visual identity variation and flexibility So it will stop you from overusing your primary logo And it also means that you are able to fit your branding in places where your primary logo might be difficult to fit. You'll also learn what makes a great secondary mark. And the elements that you need to take into consideration in the design process. Let's have a look at how I did this for the Little Sunshine store. So before I present my logo design to my client, I wan...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
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