Brand Identity Design: Expressing Visual Meaning
Creating Directional Mood Boards 1
A course by Mumfolk Studio , Graphic Design Studio
About the video: Creating Directional Mood Boards 1
Overview
“In this lesson I’ll be showing you how I create directional mood boards to demonstrate to the client how their brand can come to life in two different and contrasting ways. Using directional mood boards in my design process has helped to dramatically cut down on the final design time as well as the number of revisions. It’s now a vital part of my brand design process!”
In this video lesson Mumfolk Studio addresses the topic: Creating Directional Mood Boards 1, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“Creating Directional Mood Boards In this lesson, I'll be showing you how I create directional mood boards so I can demonstrate to the client how their brand can come to life in different ways. Now that we've completed our visual research and collected ideas for our different concepts, we can start to organize these ideas into different parts of the brand. The essentials that you need to include in your mood boards are ideas for primary logo; secondary logo, or submark; decorative elements; typographic treatment; image treatment; and colors. The aim with a directional mood board is to give y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
-
Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
- 99% positive reviews (186)
- 4,544 students
- 18 lessons (3h 29m)
- 22 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
