Brand Identity Design: Expressing Visual Meaning
Creating Directional Mood Boards 2
A course by Mumfolk Studio , Graphic Design Studio
About the video: Creating Directional Mood Boards 2
Overview
“In this second part of the lesson, I'll continue the process of creating mood boards. ”
In this video lesson Mumfolk Studio addresses the topic: Creating Directional Mood Boards 2, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“Creating Directional Mood Boards I've followed the exact same process as in route one to create my secondary, which I'm calling, "Memories in the Making." Similar to the previous route, I always write down my thoughts about the idea here, so I'm putting notes that differentiate my ideas compared to route one. This route is all about the fact that holidays are not the destination, but the memories you make while you're there. What you're getting from a holiday is a treasure collection of happy moments, so the route will feel nostalgic and warm. It's about happy times, spent together with fam...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
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