Brand Identity Design: Expressing Visual Meaning
Project Focus: Setting the Brief
A course by Mumfolk Studio , Graphic Design Studio
About the video: Project Focus: Setting the Brief
Overview
“Now that we’ve set out the foundations of the brand, we can start to uncover common themes or keywords that will inspire our brand identity design. These findings will also form the basis of our creative brief, a document that is essential for gaining client sign off and ensuring a smooth client journey from initial concept right through to the final design outcome.”
In this video lesson Mumfolk Studio addresses the topic: Project Focus: Setting the Brief, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“Project Focus: Setting the brief In this lesson, we'll be uncovering a focus for our project and setting the creative brief. Behind many successful design projects lies a concise and clear creative brief. The brief helps to summarize brand foundations and uncover keywords and common themes associated with the brand, but it also helps the client understand, why certain creative decisions are made, and thus they might be more receptive to your ideas while presenting them. Therefore, the creative brief acts as a checkpoint and helps to evaluate work as it progresses. It also ensures that all p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
-
Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
- 99% positive reviews (186)
- 4,544 students
- 18 lessons (3h 29m)
- 22 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
