Brand Identity Design: Expressing Visual Meaning
A course by Mumfolk Studio , Graphic Design Studio
Bring a brand's vision to life and connect with its audience through eye-catching visuals
Creating a visual identity is so much more than designing a logo. It’s about discovering the essence of a brand and expressing it visually. Graphic designer Helen Bamborough worked with clients including Whistles and The Body Shop before founding her own studio which aims to help independent businesses founded by mothers stand out through design.
In this course, she teaches you how to create an entire brand identity system for yourself or a client. Design a logo, secondary mark, color scheme, and typographic style that captures the essence of the company it represents. Bring a brand to life and connect with its audience through design.
What will you learn in this online course?
18 lessons & 22 downloads
- 99% positive reviews (193)
- 4,921 students
- 18 lessons (3h 29m)
- 22 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a visual identity that expresses a brand’s personality, featuring a logo, secondary mark, color scheme, and typographic style.
Projects by course students
Who is this online course for?
This course is for designers or anyone with an interest in learning to create visuals for brands.
Requirements and materials
Previous knowledge of design principles, Adobe Illustrator, and Photoshop are recommended but not essential.
You will need a computer with these programs installed.
Reviews
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
Content
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U1
Introduction
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About Me
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Influences
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U2
Brand Research and Idea Generation
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Defining Your Brand
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Project Focus: Setting the Brief
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Brainstorming Ideas
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Conducting Visual Research
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Creating Directional Mood Boards 1
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Creating Directional Mood Boards 2
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Combining Ideas to Create a Final Route
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U3
Design Development
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Designing a Logo 1
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Designing a Logo 2
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Logo Development: Refining Your Ideas
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Selecting Brand Colours
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Designing a Secondary Logo
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Presenting Your Ideas
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U4
Decorative Elements and Creating Brand Assets
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Typographic Style and Postcard Design
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Decorative Elements: Patterns and Textures
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Packaging and Stationery Ideas
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FP
Final project
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Brand Identity Design: Expressing Visual Meaning
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate graphic designers who want to transition into freelance logo and brand identity design, focusing on practical workflows, client management, and professional branding techniques.
You should have a basic understanding of graphic design principles and familiarity with digital design tools like Adobe Illustrator. Some prior design experience is recommended to get the most out of the course.
You’ll learn how to manage clients, set freelance rates, create custom brand identities, develop mood boards, handle project briefs, and apply advanced logo and illustration techniques for cohesive brand systems.
Yes, the course provides guidance on setting freelance rates, managing client expectations, and establishing professional boundaries when working as an independent designer.
Absolutely. The course addresses strategies for handling challenging clients and offers tips for balancing freelance work with family and personal responsibilities.
Yes, you’ll gain insights into transitioning from agency work to freelancing and learn how to start and manage your own creative studio.
The course outlines a step-by-step custom brand identity workflow, including audience research, moodboard creation, concept ideation, logo design, and developing brand collateral.
Gostei do curso, é mão na massa e ajuda a estruturar as ideias. Bom para iniciar.
Aunque no lo he terminado, me está gustando mucho
me esta gustando!
Loved this course, it helped me a lot with my own brand identity and visuals for my own business. Highly recommend to creatives who want to create their visual identity in their own artisan way
There was time taken to give very good explanations even to the smallest details. Great course was also happy it was in English.