Brand Identity Design: Expressing Visual Meaning

A course by Mumfolk Studio
Graphic Design Studio. Cambridgeshire, United Kingdom.
Joined April 2020
, Graphic Design Studio

Bring a brand's vision to life and connect with its audience through eye-catching visuals

  • 100% positive reviews (20)
  • 596 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Bring a brand's vision to life and connect with its audience through eye-catching visuals


  • 100% positive reviews (20)
  • 596 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 17 lessons (3h 17m)
  • Available on the app
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Creating a visual identity is so much more than designing a logo. It’s about discovering the essence of a brand and expressing it visually. Graphic designer Helen Bamborough worked with clients including Whistles and The Body Shop before founding her own studio which aims to help independent businesses founded by mothers stand out through design.

In this course, she teaches you how to create an entire brand identity system for yourself or a client. Design a logo, secondary mark, color scheme, and typographic style that captures the essence of the company it represents. Bring a brand to life and connect with its audience through design.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Brand Research and Idea Generation
  • U3
    U3. Design Development
  • U4
    U4. Decorative Elements and Creating Brand Assets
  • FP
    FP Final Project
View details

Begin by getting to know Helen Bamborough, the founder of Mumfolk Studio. She talks you through her creative journey which led to her starting her own studio, along with the influences that inspire her as a designer and what you can expect from this course.

Learn how to define your brand, its foundations, values, and what makes it unique. Then come up with themes and keywords based on this information to create an effective brief. Helen shares how she uses word association to explore different branding ideas.

Find visual references that form the basis of your mood board to present to clients. Hear Helen’s advice on controlling the research process to make the most of your time and stay focused on the brief. Create two directional mood boards that bring the client’s brand to life in contrasting ways and discover how to combine them to keep your client happy.

Use your directional mood boards to generate ideas for your initial logo design using the ‘scamping’ technique. Refine and finalize your design before selecting brand colors that reflect their tone and personality. Design a secondary logo to compliment your main design, then learn how to present your ideas to clients through compelling mockups

Helen shares how to select fonts for a unique typographic style. To finish the course, she then talks you through expanding your brand designs through the creation of postcards, packaging, and more.

What is this course's project?

Create a visual identity that expresses a brand’s personality, featuring a logo, secondary mark, color scheme, and typographic style.

Who is it for?

This course is for designers or anyone with an interest in learning to create visuals for brands.

What you need

Previous knowledge of design principles, Adobe Illustrator, and Photoshop are recommended but not essential.

You will need a computer with these programs installed.


Reviews

596 Students
20 Reviews
100% Positive ratings

Mumfolk Studio

A course by Mumfolk Studio

TeacherPro
Graphic Design Studio

Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.

Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.


Contents

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Brand Research and Idea Generation

    • Defining Your Brand
    • Project Focus: Setting the Brief
    • Brainstorming Ideas
    • Conducting Visual Research
    • Creating Directional Mood Boards
    • Combining Ideas to Create a Final Route
  • U3

    Design Development

    • Designing a Logo 1
    • Designing a Logo 2
    • Logo Development: Refining Your Ideas
    • Selecting Brand Colours
    • Designing a Secondary Logo
    • Presenting Your Ideas
  • U4

    Decorative Elements and Creating Brand Assets

    • Typographic Style and Postcard Design
    • Decorative Elements: Patterns and Textures
    • Packaging and Stationery Ideas
  • FP

    Final Project

    • Brand Identity Design: Expressing Visual Meaning

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  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Brand Identity Design: Expressing Visual Meaning. A Design course by Mumfolk Studio

Brand Identity Design: Expressing Visual Meaning

A course by Mumfolk Studio
Graphic Design Studio. Cambridgeshire, United Kingdom.
Joined April 2020
  • 100% positive reviews (20)
  • 596 students