Brand Identity Design: Expressing Visual Meaning
Logo Development: Refining Your Ideas
A course by Mumfolk Studio , Graphic Design Studio
About the video: Logo Development: Refining Your Ideas
Overview
“Here we’ll be assessing which of the ideas from the logo design exploration stage are worth developing into a final design concept. We’ll be looking at what makes an effective logo and how we can improve our designs to create the best solution for our brand.”
In this video lesson Mumfolk Studio addresses the topic: Logo Development: Refining Your Ideas, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“Logo Development: Refining Your Ideas I've explored a range of ideas for our logo. It's time to look at them with a critical eye, and decide which designs are worth taking through to the next stage. Let's have a look at how I refine my ideas for The Little Sunshine Store. I'll go through each of the boards, and select designs which have potential. What I'm looking for is harmony within the design. I'd like a nice balance between the different elements. I want some contrast, but I don't want elements competing with each other. I'm thinking about multiple things when I'm analysing an idea. Fo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
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- 18 lessons (3h 29m)
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- Audio: English
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- Level: Beginner
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