Brand Identity Design: Expressing Visual Meaning
Designing a Logo 1
A course by Mumfolk Studio , Graphic Design Studio
About the video: Designing a Logo 1
Overview
“In this lesson I’ll be showing you how to take inspiration from your directional mood boards to generate ideas for your brand’s primary logo design. You’ll learn a technique called 'scamping' which allows you to quickly and easily explore different creative ideas.”
In this video lesson Mumfolk Studio addresses the topic: Designing a Logo 1, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“In this lesson, I'll be showing you how to take inspiration from your directional mood boards, in order to generate ideas for your primary logo design. you'll learn a technique called scamping, which helps you to quickly and easily explore creative ideas. So let's take a look at how I use references from my mood board to create ideas for the primary logo for the Little Sunshine store. What I like to do initially is to organize these references into different ideas to explore. So first off, we've got how the sun shape interacts with the letter forms. I've then got a reference or an image her...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
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