Brand Identity Design: Expressing Visual Meaning
Selecting Brand Colours
A course by Mumfolk Studio , Graphic Design Studio
About the video: Selecting Brand Colours
Overview
“You’ll learn how to create a colour palette that perfectly complements your brand’s personality and tone. I will also share my top tips for how to apply colour to your designs.”
In this video lesson Mumfolk Studio addresses the topic: Selecting Brand Colours, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“In this lesson, I'll show you how to select colors to create a color palette that perfectly complements your brand's personality and tone. I'll also share my tips for how to apply this colour to your designs. And we can also then create color mock -ups to showcase our designs to the client. Let's have a look at how I did this for the Little Sunshine store. So I revisited my mood board and selected these colors that I looked at in the directional mood board and the research part of the project. And I know that the client really resonated with these bright colors and they're highly saturated ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
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