Brand Identity Design: Expressing Visual Meaning
Brainstorming Ideas
A course by Mumfolk Studio , Graphic Design Studio
About the video: Brainstorming Ideas
Overview
“In this lesson I’ll be showing you how to generate ideas for your brand design using our brand keywords. ”
In this video lesson Mumfolk Studio addresses the topic: Brainstorming Ideas, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“Brainstorming Ideas In this lesson, I'll show you how to generate ideas for your brand design, based on your keywords. Now that we have a project focus and common themes, it's time to start exploring these common themes in more detail so we can start to generate some ideas for our visual identity design. There are lots of techniques out there which can help you generate ideas, but I'll be showing you one of these techniques that I use in my brand design process, which is a word association, a brainstorm exercise. I start by writing the brand name in the centre, and then the keywords I've id...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
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