Brand Identity Design: Expressing Visual Meaning
Combining Ideas to Create a Final Route
A course by Mumfolk Studio , Graphic Design Studio
About the video: Combining Ideas to Create a Final Route
Overview
“Here I’ll be showing what to do if the client likes a combination of both routes. It can often be the case that even though you’ve presented two different potential routes the brand design could take, the client is unable to choose which route they prefer the most and would like to take elements from both. ”
In this video lesson Mumfolk Studio addresses the topic: Combining Ideas to Create a Final Route, which is part of the Domestika online course: Brand Identity Design: Expressing Visual Meaning. Bring a brand's vision to life and connect with its audience through eye-catching visuals.
Partial transcription of the video
“Combining Ideas to Create a Final Route What happens if your client likes elements of both routes. This is what happened in the case of The Little Sunshine Store. Let me show you how I solved it. After presenting the two routes to my client, she loved both. One was resonating more with her and that was route number one, Chasing the Sun. Although she liked Memories in the Making, she felt that route 1, Chasing The Sun was a bit more commercially viable than going down route two's retro style. That was great. There were elements of route two, Memories in the Making, that she loved as well. No...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity Design: Expressing Visual Meaning
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
Mumfolk Studio
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
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