Introduction to Performance Marketing
Other apps
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Other apps
Overview
“You will see other examples of cases applied to different types of business or categories. ”
In this video lesson Felipe Vallejos addresses the topic: Other apps, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Other apps In this lesson I will show you other applications that you can have a performance marketing plan. This way you can understand how it can be applied to different businesses or categories. We must understand that each of the steps we review throughout this course it can be applied to different categories or types of business. That is why we are going to see three different examples in which we see each of the steps applied of creating a performance marketing plan. Let's start with the first example, which is the case of an online men's clothing store. We will take as our main objec...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
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- 13 lessons (1h 47m)
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- Audio: Spanish
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- Level: Beginner
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