Introduction to Performance Marketing
Audiences
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Audiences
Overview
“In this lesson I will explain to you the importance of audiences in a performance marketing plan. In addition, I will tell you how you can identify and analyze them to apply in your plan.”
In this video lesson Felipe Vallejos addresses the topic: Audiences, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Audiences In this lesson we will review how to identify and how to activate our audiences within a digital marketing performance plan. HEARINGS In order to understand in the best way, We are going to continue working on the example of Decoinspo.cl. Let us remember that it is a store of decorative products for the home And it only works from your website and your Instagram page. How to work on the recognition of our audience? In order to identify it, we have to look at certain fundamental points. The first thing is who are we talking to, what are your payment parameters or what is your payme...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
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- 1,087 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
