Introduction to Performance Marketing
How to analyze the case study
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: How to analyze the case study
Overview
“We will review a real case study to understand in a practical and simple way how a performance marketing plan works. ”
In this video lesson Felipe Vallejos addresses the topic: How to analyze the case study, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“How to analyze the case study In this lesson we will review how to create a performance marketing plan and we will take as a reference an enterprise called Decoinspo.cl. PRESENTATION OF THE CASE STUDY This company is called Decoinspo.cl. It is a store of decorative products for the home that works only through your website and from his Instagram fanpage. It does not have stores or physical branches. Therefore, everything is online, via digital platforms. Here we can see a screenshot of your website where we can see some of the products that are offered, products such as cutlery sets, decora...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
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- 1,088 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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