Introduction to Performance Marketing
Marketing plan and digital performance
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Marketing plan and digital performance
Overview
“In this lesson I will teach you the basic concepts to approach a digital marketing performance plan.”
In this video lesson Felipe Vallejos addresses the topic: Marketing plan and digital performance, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Marketing plan and digital performance In this lesson I will tell you the key elements who participate in a digital marketing performance plan, But first I would like to tell you what we will do during this course. During this course we will be reviewing each of the elements that participate within the creation of a digital marketing performance plan. Let's first talk about the objectives. It is one of the fundamental pillars for creating a plan correctly. Second, we will be able to understand how the different platforms work and the different channels or points of contact with whom we are ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
- 94% positive reviews (31)
- 1,088 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
