Introduction to Performance Marketing
Conversion funnel
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Conversion funnel
Overview
“You will understand what it is, what its function is and how you can activate a conversion funnel in a performance marketing plan. ”
In this video lesson Felipe Vallejos addresses the topic: Conversion funnel, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Conversion funnel In this lesson we will review how it works and what is a conversion funnel. For that we will apply it to our example of Decoinspo.cl, in such a way as to be able to understand how each of the stages works through which our users have to go to be able to buy a product within this store. CONVERSION FUNNEL Let us remember that in order to understand marketing performance in the best way, we will work on an example of a real company. This company is Decoinspo and we already reviewed it in previous lessons. Let's then apply the conversion funnel to our performance plan. First o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
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- 1,089 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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