Introduction to Performance Marketing
Analyze the results
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Analyze the results
Overview
“I will explain to you how to review the key metrics that you must consider when making decisions and how you must read the information to identify opportunities.”
In this video lesson Felipe Vallejos addresses the topic: Analyze the results, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Analyze the results In this lesson we will understand how to perform an analysis of the results we are obtaining of our performance marketing plan. ANALYSIS In order to analyze the results of our activities, clarity is always recommended regarding the metrics with which we are going to work. How then can we analyze our results? In this case we will take the metrics explained above, CPC, CPM, CPA, CTR, VTR, Conversion Rate, impressions, clicks, views and conversions. These metrics give us an overview, simple and clear of how our contact channels are "performing". In this way we can make deci...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
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- 13 lessons (1h 47m)
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