Introduction to Performance Marketing

A course by Felipe Vallejos
Performance Marketing Specialist. Tulsa, Chile.
Joined February 2021
, Performance Marketing Specialist

Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns

  • Spanish with subtitles in English
  • 94% positive reviews (16)
  • 320 students

Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns

Spanish with subtitles in English
  • 94% positive reviews (16)
  • 320 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 13 lessons (1h 47m)
  • Available on the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

When was the last time you stopped to think about the true impact marketing has on society? According to performance marketing specialist Felipe Vallejos, it is a keystone transformation tool for any company. Felipe teaches how to shift focus to the conversion and turn performance marketing into your greatest ally. Discover how to win over the hearts and minds of your clients.

In this course, learn to create, execute, and monitor a performance marketing plan. Learn the foundations of this method by studying a real case and explore new tools for growing your business and building a relationship with clients.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Marketing performance
  • U3
    U3. Development of the marketing performance plan
  • U4
    U4. The analysis
  • FP
    FP Final project
View details

Get to know your teacher Felipe Vallejos a little better, from his professional career to his current job, which unites the two worlds he is most passionate about: technology and marketing. Also discover some of his most significant influences such as documentaries and books.

Start by familiarizing yourself with the foundational pillars of performance marketing, including its common pitfalls and how to avoid them. Then Felipe introduces the case study in order to tackle key concepts in context for a clearer understanding.

Next, learn what a conversion funnel is and how to implement one in your performance marketing strategy. Learn the importance of audiences and how to plan to include different platforms. Felipe teaches you to monitor the process and optimize performance.

Your teacher shows you how to correctly analyze platforms and audiences based on the results. Lastly, see how to identify opportunities for future projections and study some more examples that can be applied to different types of businesses or categories.

What is this course's project?

Develop each stage of a performance marketing plan for a real case.

Who is this online course for?

This course is mainly aimed at online business owners, those who work with clients through agencies, and online consultancy firms.

Requirements and materials

To take this course you need previous knowledge of both traditional and online marketing strategies as well as basic experience with digital metrics, audiences, and value segments.

In terms of tools, a Facebook Business Manager and Google Ads account are recommended, and if possible a Google Analytics account.


320 Students
16 Reviews
94% Positive ratings

Felipe Vallejos

A course by Felipe Vallejos

Teacher Plus
Performance Marketing Specialist

Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.

Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.


  • U1


    • Presentation
    • Influences
  • U2

    Marketing performance

    • Marketing plan and digital performance
    • Classic mistakes
    • How to analyze the case study
  • U3

    Development of the marketing performance plan

    • Conversion funnel
    • Audiences
    • Platforms
    • Monitor
    • Optimize
  • U4

    The analysis

    • Analyze the results
    • Projection and opportunities
    • Other apps
  • FP

    Final project

    • Introduction to Performance Marketing

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Introduction to Performance Marketing. Marketing, and Business course by Felipe Vallejos

Introduction to Performance Marketing

A course by Felipe Vallejos
Performance Marketing Specialist. Tulsa, Chile.
Joined February 2021
  • 94% positive reviews (16)
  • 320 students