Introduction to Performance Marketing

Introduction to Performance Marketing

“You have reached the end of the course, now is your time to create your own marketing performance plan based on all the points we reviewed during this course. To do this you must follow the step by step of each unit and lesson taking into consideration: • The analysis of your business. • Selection of objectives (KPI). • The audiences that best match your product / service. • Select the appropriate platforms for your plan. • Establish a process for monitoring and optimizing results. • Define how you will carry out the analysis of your results. To finally project new results and keep your plan in constant optimization. Remember that these steps can be adjusted to different types of businesses, products and services. You should only apply them in the right context to align your audiences and platforms to your business objective. It is important that you avoid the mistakes we talked about during the course. Remember that if you have any questions you can use the forum to ask me, I will answer you as soon as possible. I wish you much success in creating your marketing performance plan, we will keep in touch in the forum. Go ahead and leave advice to your classmates within the forum, so we can enrich the community that we will generate around this course. A hug!”

Partial transcription of the video

“Final project Hello, if you are watching this video it is because you have already reached the end of the course. Congratulations. For my part, it was a pleasure to have shared with you everything I have learned in my career. It's time to create your own performance marketing plan for your business or your product. You already have the necessary tools to start on this path. Remember to analyze carefully the potentialities of your project before starting. Review your internal and external factors, your goals to achieve and consider the competitive scenario in which you are going to enter. It...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Performance Marketing

• Level: Beginner
• 94% positive reviews (31)
• 1079 students
• 4 units
• 13 lessons (1h 47m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media