Introduction to Performance Marketing
Optimize
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Optimize
Overview
“You will learn to identify optimization opportunities based on the results that your platforms are yielding. ”
In this video lesson Felipe Vallejos addresses the topic: Optimize, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Optimize Now that we understand how to use all the information of the monitoring stage, we will carry out the optimizations of the Decoinspo.cl performance plan. OPTIMIZATION What and how to improve our result? When we are clear about what and how to read the results, we can start making decisions about the actual information we are collecting. For this it is essential to always keep our KPI in mind, which in the case of Decoinspo is product sales. Therefore, all the improvements we make will be related to this main objective. There are some examples of optimizations that we could do. In re...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
- 94% positive reviews (32)
- 1,102 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
