Introduction to Performance Marketing
Classic mistakes
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Classic mistakes
Overview
“I will tell you about the most common mistakes in performance marketing and I will give you tips to avoid them. ”
In this video lesson Felipe Vallejos addresses the topic: Classic mistakes, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Classic mistakes In this lesson I will show you a series of classic mistakes that exist when creating a performance marketing plan. CLASSIC ERRORS The first is related with the selection of the objectives or our KPI. When we don't have a clear KPI or a clear objective that is already selected, it can cause us a lot of confusion when executing our performance actions because we will be able to be a little lost referring to where we should aim, where we have to focus our actions. Therefore, it is essential the fact that we can have a clear objective. The same happens when evaluating these act...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
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- 1,088 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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