Introduction to Performance Marketing
Monitor
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Monitor
Overview
“I will show you how to read and what things you can do with the information that you will begin to collect from your performance marketing plan. ”
In this video lesson Felipe Vallejos addresses the topic: Monitor, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Monitor In this lesson I will explain to you how the monitoring stage works. In this way you will be able to use in the best possible way all the information that is being collected in our digital performance plan. MONITORING To continue with the creation of the performance marketing plan we have to be clear about what we are going to do with all this information that we will begin to collect of the different platforms that we are activating in our plan, both in the upper, mid and low funnel. Results monitoring allows us to understand what is the information or how we are recording this inf...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
- 94% positive reviews (32)
- 1,102 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
