Introduction to Performance Marketing

Overview

“Inspiration can come from many places. I will tell you about the documentaries and books that have inspired me throughout my professional career.”

In this video lesson Felipe Vallejos addresses the topic: Influences, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.

Partial transcription of the video

“Influences In this lesson I am going to tell you a bit about a series of influences that have affected my professional career. I'm going to start with four books that I love and that have helped me understand some things that I apply in my day to day and in general within my career. The first is from Yuval Noah Harari. It's called "21 Lessons for the 21st Century." He tells us a little about how things work today. It's like a photograph of how everything works today and helps us understand how it is changing the whole process in terms of work, in terms of technology, in terms also of the be...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Performance Marketing

• Level: Beginner
• 94% positive reviews (32)
• 1102 students
• 4 units
• 13 lessons (1h 47m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media