Introduction to Performance Marketing
Platforms
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Platforms
Overview
“You will know the different platforms that are available, the function they fulfill within the funnel and how you can incorporate them in the best way within your plan.”
In this video lesson Felipe Vallejos addresses the topic: Platforms, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Platforms In this lesson we will review in detail the most used platforms in digital performance marketing. We will understand how these platforms can apply to your performance plan, which in this case we will do it with Decoinspo.cl. PLATFORMS We must understand the approach that each platform has and how we are going to activate it. There are many platforms within performance marketing, but we have to activate only those that have the greatest affinity with our audience. Let us remember that in the previous section We defined the audience of Decoinspo.cl. We have different platforms, whic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
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- 1,089 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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