Introduction to Performance Marketing
Projection and opportunities
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Joined February 2021
About the video: Projection and opportunities
Overview
“Now, I will teach you to take into consideration the opportunities already identified to apply in your projections within the performance marketing plan. ”
In this video lesson Felipe Vallejos addresses the topic: Projection and opportunities, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.
Partial transcription of the video
“Projection and opportunities In this lesson we will review how we can perform the projections of our marketing performance plan, in addition to being able to identify certain opportunities that can help us to have a continuous improvement of this plan. SCREENING AND OPPORTUNITIES So how can we apply all the information What are we collecting from the performance marketing plan? To do? What are the recommendations? What do we have to take into consideration in order to apply our projections within the performance plan? One of the best recommendations and something to never lose sight of is t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Performance Marketing
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Felipe Vallejos
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
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- 1,102 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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