Introduction to Performance Marketing

Overview

“My name is Felipe Vallejos, I am the regional director of biddable and performance for Latin America at Reprise Digital, part of IPG Mediabrands. I have dedicated my entire career to working in advertising agencies working with large brands such as LATAM Airlines, Cencosud, Ripley, Johnson & Johnson, among others, where I have focused on improving the results of their marketing actions, specifically in performance, to meet the results that they have proposed at the commercial level. In this first lesson, I will tell you about my professional career.”

In this video lesson Felipe Vallejos addresses the topic: Presentation, which is part of the Domestika online course: Introduction to Performance Marketing. Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns.

Partial transcription of the video

“Presentation Hello, my name is Felipe Vallejos and I welcome you to this Domestika course. I am the regional media and analytics leader for Reprise Digital throughout Latin America. In the experience I have had, I have worked with major brands, but also with small marks such as Latam Airlines, EmeCe Estudios and Influencers Sunglasses. Within the help that I have made for these brands, I have had a main focus in performance marketing campaigns and it is the help for them to achieve their business objectives, which is finally what we will do in this course. Although I have many years of expe...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Performance Marketing

• Level: Beginner
• 94% positive reviews (31)
• 1079 students
• 4 units
• 13 lessons (1h 47m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media