Minimalist Branding: Create Clear Visual Identities
Simplification
A course by Carl Forssell , Graphic Designer
About the video: Simplification
Overview
“In this section I will show you the process I went through to achieve the simplification of our symbol. The key is to keep the same message without losing the shape and symbolism.”
In this video lesson Carl Forssell addresses the topic: Simplification, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.
Partial transcription of the video
“simplification In this lesson I will show you the process that I carried out for simplification of the symbol. Having selected the concept to develop our simplification and vectorization process begins. As I mentioned before, a brand should be a synthesis of the essence of the concept that we decided to capture in the project. Must have the ability to shrink and have readability for its correct application. The key is being able to say the same thing without losing shape and symbolism. Picasso has a phrase that I really like: "It took me four years to paint like Raphael and a lifetime to pa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding: Create Clear Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design
Carl Forssell
A course by Carl Forssell
Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
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- 1,199 students
- 15 lessons (1h 27m)
- 24 additional resources (9 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
