Minimalist Branding: Create Clear Visual Identities
Creating textures
A course by Carl Forssell , Graphic Designer
About the video: Creating textures
Overview
“Now we will see how enriching the accompaniment of a pattern can be in the creation of our brand identity. I'll show you how a family of textures can help us give expressiveness to our brand.”
In this video lesson Carl Forssell addresses the topic: Creating textures, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.
Partial transcription of the video
“creating textures In this lesson I will show you how enriching it can be the accompaniment of a pattern in the identity to help us give expression to our brand. I'll show you how I developed the patterns. Come with me to see it. Something that greatly complements branding projects is the use of patterns to generate textures. Textures create an infinity of cultural elements around the mark. In my branding projects I like to accompany the brands with patterns, since they enrich the visual possibilities and in general they give a lot of depth to the project. For the creation of our textures I ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding: Create Clear Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design
Carl Forssell
A course by Carl Forssell
Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
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- 1,199 students
- 15 lessons (1h 27m)
- 24 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
