Minimalist Branding: Create Clear Visual Identities
Conceptualization
A course by Carl Forssell , Graphic Designer
About the video: Conceptualization
Overview
“In this section, we will begin to define our concepts and creative paths. We will establish a benchmark and do an analysis to find symbols that will allow us to create the best possible concept.”
In this video lesson Carl Forssell addresses the topic: Conceptualization, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.
Partial transcription of the video
“Conceptualization In this lesson we will begin to define creative pathways and concepts. We will do an investigation to find symbologies to create our best concept. Once I have the guiding concepts I like to start giving it shape and meaning. With these filtered ideas I began to define symbologies. I like to develop what I call creative paths. Beyond having the ideas already downloaded in detail I usually have the conceptual representations of each idea. I like that the first and the third way are far enough away and that the second is a combination of both. Sometimes an idea can be square,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding: Create Clear Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design
Carl Forssell
A course by Carl Forssell
Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
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- 1,205 students
- 15 lessons (1h 27m)
- 24 additional resources (9 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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