Minimalist Branding: Create Clear Visual Identities
Sketching
A course by Carl Forssell , Graphic Designer
About the video: Sketching
Overview
“Now we will move on to the sketching stage. I will show you how I sketch before each project. The sketching process is essential. For me, branding lacks soul if it doesn't start with a sketch.”
In this video lesson Carl Forssell addresses the topic: Sketching, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.
Partial transcription of the video
“sketching Now we will move on to the sketching stage. I will show you how I sketch before each project. The sketching process is essential. For me, if a project doesn't start with a sketch, it lacks soul. Sketching allows us to work much more efficiently and quickly to go visualizing and concretizing ideas and from there to direct you to where the right path feels. For this lesson you will need a pen, pencil, paper and rubber. Here I am going to return to the concepts that I selected for our brand, although we had already defined work with band sushi concept I don't like to rule out any ide...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding: Create Clear Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design
Carl Forssell
A course by Carl Forssell
Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
- 100% positive reviews (28)
- 1,199 students
- 15 lessons (1h 27m)
- 24 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
