Minimalist Branding: Create Clear Visual Identities
Being a visual translator
A course by Carl Forssell , Graphic Designer
About the video: Being a visual translator
Overview
“Before starting fully with the course project, I will explain why I consider designers to be visual translators. You will see the importance of brand attributes. They are what make them unique and memorable.”
In this video lesson Carl Forssell addresses the topic: Being a visual translator, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.
Partial transcription of the video
“Being a visual translator Now I will tell you about the importance and why I think that designers we are visual translators. When I talk about being visual translators, I mean that designers We have the ability, before even touching a pencil, have an understanding and analysis of the idea. Our talent is in conceptualization. We are able to take a concept and land it on something tangible and functional. There are many definitions of why a design is good. From my point of view, a design must be memorable, should create a feeling and must show the essence of what you want to communicate. Desi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding: Create Clear Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design
Carl Forssell
A course by Carl Forssell
Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
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- 1,199 students
- 15 lessons (1h 27m)
- 24 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
