Minimalist Branding: Create Clear Visual Identities
A course by Carl ForssellGraphic Designer
A course by Carl Forssell, Graphic Designer
Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation
According to Carl Forssell, the challenge for any design professional is to interpret a brand in the most abstract and minimal way. This renowned graphic designer is here to teach you how to develop the visual identity of a brand in a minimalist style.
In this online course, move step by step through the branding creation process, from coming up with initial idea to giving the final presentation. Master the fundamentals of minimalism and discover the tricks to simplify forms, while maintaining the essence of the message. Get ready to bring unique and truly memorable brands to life.
What will you learn in this online course?
15 lessons & 24 downloads
Meet and connect
5 minutes, 12 seconds
Let's analyze and order
2 minutes, 52 seconds
Conceptualization
4 minutes, 38 seconds
Sketching
3 minutes, 16 seconds
Simplification
9 minutes, 14 seconds
Creating textures
7 minutes, 36 seconds
What's included in this course?
Start the course by getting to know your teacher Carl Forssell. He tells you how he got into the world of branding and which artists, design studios, and projects inspire him.
Afterwards, dive into the fundamentals of minimalism and discover why designers can be considered visual translators. Get to work on a brief for your final project, before defining the concept and the creative path you want to follow.
Next, make a series of sketches while you search for your visual language. Carl gives you some tips to simplify your symbol without losing its meaning, then work on a brand identity design. Select a font and bring your project to life with the most fitting color palette.
Then, integrate your branding elements and apply them to the different communication outlets that tell the story of your brand. Structure all the information to present it clearly to the client, and you're all set!
What is this course's project?
Work on the visual identity for a brand from start to finish. In the course, your teacher develops the branding for a sushi restaurant.
Projects by course students
Who is this online course for?
Students, graphic design professionals, entrepreneurs, and anyone interested in learning the essence of abstract design to develop branding.
Requirements and materials
To take this course you need basic knowledge of Illustrator and Photoshop.
Reviews
- 2 months ago
Excelente curso. 100% recomendado para los diseñadores especializados en marca.
- 1 year ago
A pesar de ser un curso corto, el profesor fue muy claro explicando los puntos para realizar un branding minimalista. Es muy interesante poder aprender de otros profesionales, más si son de otras partes del mundo, ya que ayuda a ampliar aún más como otras culturas reflejan sus marcas.. Saludos cordiales.
- 1 year ago
Me pareció interesante, conocer su proceso y ver como ha conceptualizado algunas de las marcas más importantes de México
- 1 year ago
Me pareció interesante, conocer su proceso y ver como ha conceptualizado algunas de las marcas más importantes de México
- citlali_gardunoPLUS2 years ago
Me ha encantado este curso. Las explicaciones son concisas y claras, me ha sido de bastante ayuda. Definitivamente tomaría otro curso de Carl Forsell.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
Content
- U1
Introduction
- About Me
- Influences
- U2
The basics
- Being a visual translator
- The essence of minimalism
- Meet and connect
- Let's analyze and order
- Conceptualization
- U3
Let's do it
- Sketching
- Simplification
- Creating textures
- Typography to the formula
- Color range
- Visual language
- U4
The presentation
- Applications
- We are ready to present
- FP
Final project
- Minimalist Branding: Create Clear Visual Identities
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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FAQs
You’ll learn how to conceptualize, simplify, and develop minimalist visual identities by applying design principles, cultural research, and sketching techniques to create iconic, timeless brands in fields like food, health, and urban projects.
This course is designed for those with basic to intermediate graphic design skills who want to deepen their knowledge of branding and minimalism. You don’t need to be an expert, but some prior design experience is recommended.
You’ll need access to a computer, Adobe Illustrator or another vector design program, sketching materials like pencil and paper, and a willingness to research cultural and visual references.
Minimalist branding focuses on visual simplicity and using only essential elements to create clear, functional, and timeless brands. Its benefits include stronger brand recall, adaptability, and a straightforward visual message.
The course teaches you how to analyze and apply cultural symbols and references (like Mayan or Japanese art) to enrich a brand’s visual identity and create authentic differentiation.
Yes, you’ll learn how to conceptualize, sketch, simplify, and vectorize logos, incorporating metaphors, symbols, and patterns inspired by various cultures to craft memorable brands.
You’ll be able to create branding for restaurants, city brands, health projects, and more by applying conceptualization, minimalism, and adaptable visual system development.