Minimalist Branding: Create Clear Visual Identities
A course by Carl Forssell , Graphic Designer

Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation
According to Carl Forssell, the challenge for any design professional is to interpret a brand in the most abstract and minimal way. This renowned graphic designer is here to teach you how to develop the visual identity of a brand in a minimalist style.
In this online course, move step by step through the branding creation process, from coming up with initial idea to giving the final presentation. Master the fundamentals of minimalism and discover the tricks to simplify forms, while maintaining the essence of the message. Get ready to bring unique and truly memorable brands to life.
What will you learn in this online course?
15 lessons & 24 downloads
- 100% positive reviews (31)
- 1,265 students
- 15 lessons (1h 27m)
- 24 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Work on the visual identity for a brand from start to finish. In the course, your teacher develops the branding for a sushi restaurant.

Projects by course students
Who is this online course for?
Students, graphic design professionals, entrepreneurs, and anyone interested in learning the essence of abstract design to develop branding.
Requirements and materials
To take this course you need basic knowledge of Illustrator and Photoshop.

Reviews

Carl Forssell
A course by Carl Forssell
Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
Content
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U1
Introduction
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About Me
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Influences
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U2
The basics
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Being a visual translator
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The essence of minimalism
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Meet and connect
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Let's analyze and order
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Conceptualization
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U3
Let's do it
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Sketching
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Simplification
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Creating textures
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Typography to the formula
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Color range
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Visual language
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U4
The presentation
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Applications
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We are ready to present
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FP
Final project
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Minimalist Branding: Create Clear Visual Identities
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
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When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.


A pesar de ser un curso corto, el profesor fue muy claro explicando los puntos para realizar un branding minimalista. Es muy interesante poder aprender de otros profesionales, más si son de otras partes del mundo, ya que ayuda a ampliar aún más como otras culturas reflejan sus marcas.. Saludos cordiales.
Me pareció interesante, conocer su proceso y ver como ha conceptualizado algunas de las marcas más importantes de México
Me pareció interesante, conocer su proceso y ver como ha conceptualizado algunas de las marcas más importantes de México
Me ha encantado este curso. Las explicaciones son concisas y claras, me ha sido de bastante ayuda. Definitivamente tomaría otro curso de Carl Forsell.
excelente curso, a pesar de la juventud, se nota la experiencia y la pasión por el diseño, buen curso !!!
felicidades