Minimalist Branding: Create Clear Visual Identities
Meet and connect
A course by Carl Forssell , Graphic Designer
About the video: Meet and connect
Overview
“In this lesson, I will explain the importance of having a brief. This will serve as the maximum guide to be the basis of our project and to be able to conceptualize a brand.”
In this video lesson Carl Forssell addresses the topic: Meet and connect, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.
Partial transcription of the video
“meet and connect Now I will tell you about the importance of a brief in my projects to make the guide for the basis of the conceptualization of a brand. I can't start without a brief. A brief is a document that contains all the characteristics of the project. Why is a brief important? Because it is essential to know all aspects of your project, but it is more important to know the vision of your client to be able to connect with your project on a rational and emotional level. Also helps the customer to concretize ideas that have not been able to land. Now I will show you a brief with which ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding: Create Clear Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design
Carl Forssell
A course by Carl Forssell
Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
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- 1,199 students
- 15 lessons (1h 27m)
- 24 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
